Blogger's Block #1: Joelprah — cover art: a rumpled tawny owl in a quilted smoking-jacket slumped at a lamp-lit roll-top desk, head propped on one wing and an idle quill resting on a blank sheet, a drift of crumpled drafts at its feet and a tipped mail-sack spilling letters off the desk's edge.

2006 · Stevey's Blog Rants · Rant

“That guy is like the Oprah Winfrey of tech blogging.”
— From Blogger's Block #1: Joelprah, September 2006
Read the essay

© 2006 Steve Yegge. Originally published at Stevey's Blog Rants.

Author’s note

A little detective work pins down the "controversial technical topic" I keep promising and dodging across this series: it's Good Agile, Bad Agile, which went up ten days later. So I wasn't kidding about the controversy — and I find it historically kind of interesting that I had to write four lighthearted posts to psych myself into writing the scary one.

AI Notes

The prologue to the four-part Blogger's Block medley, and the most purely personal of the set: Steve diagnosing his own month-long case of writer's block and resolving to clear it by posting short pieces ("when in doubt, spew it out"). Along the way he accounts for the silence — a promised but unwritable "Mystery Tech Topic," a working vacation spent building a Ruby on Rails site, a server migration from RedHat 7.3 to Ubuntu, and relocating the fifty-odd old Drunken Blog Rants onto Google Pages — and slips in, almost in passing, that he now works at Google, "a teeny fish in a big ocean of brilliant people."

The title is Joelprah, a portmanteau of Joel Spolsky and Oprah Winfrey. Steve credits a couple of links from Spolsky — "the Oprah Winfrey of tech blogging" — with spiking his readership from eight or nine thousand hits a day to roughly seventy thousand, and with it the sudden need to grow a thick skin against an audience that could just as easily want to lynch him. It's the origin note for a theme that runs through Steve's writing for years, and a snapshot of the moment his blog tipped from cult favourite into something much larger.

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