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Cheese Wars: Rise of the Vibe Coder
Author’s note
This is a bottom-tier article from my catalog, one that's trying to do to much, and failing at almost all of it. It's not a good read. I do make a pretty clear prediction about AI waking up and judging us all, and I stand by that. But the article is all over the place. D minus.
AI Notes
Published November 2025, eighteen months after Death of the Junior Developer. After watching AI transformations across companies for a year and a half, Steve's verdict on the question that essay didn't quite ask — do programmers matter? — is yes: programmers will matter because everyone will be one. The trad-code job pool is evaporating into a niche; vibe coding is the new default. But the bigger half of the essay is about the Cheese Wars the title points at — the fight, Steve argues, is company vs. company, not man vs. AI. He sketches three categories: Cat-1 (actively working against humanity flourishing — increasingly populated by Silicon Valley names that aren't hiding it), Cat-2 (the orthogonal middle), and Cat-3 (primary mission is humans flourishing). Grab is the Cat-3 case study from the social-mission side (lifting Southeast Asia out of poverty through safety and uplift, Anthony Tan's mom approving facilities budgets); Anthropic is the Cat-3 case study from the safety side (Long-Term Benefit Trust and Responsible Scaling Policy as structural anti-drift mechanisms).
Related listings
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2024
Death of the Junior Developer
The original question this one answers. Read it first; Cheese Wars opens with the YouTube blow-back to it.
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2025
Revenge of the Junior Developer
The intermediate beat in the same arc, where 'viiiiiiiibbbecooooddeee' first landed.
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2026
Welcome to Gas Town
Two months later: the product Steve built once it was clear vibe coding was the new default. Cheese Wars makes the case; Gas Town is the working example.