Google to Grab: One Year Later — cover art: a small green-helmeted otter sits on a parked scooter at a warm tropical street corner at dusk, paper lanterns above, a single palm-tree silhouette against an indigo-honey sky. 👍

2019 · Medium · Essay

“Funny how having a platform can help you serve customers better. But what do I know.”
— From Google to Grab: One year later, May 2019
Read the essay

© 2019 Steve Yegge. Originally published at Medium.

Author’s note

Good read. Another peek into the crazy world of ride hailing in Southeast Asia. Not too long, doesn't outstay its welcome.

AI Notes

Written on a wifi-less flight home from a leadership offsite in Kuala Lumpur. Steve had promised a one-year check-in, missed the date by three months because he worked all the time, and finally had a few captive hours to pay up. It reads like the letter he owed: loose and cheerful, wandering from what drivers tell him about scams and fake apps, to the machine guns carried by Jakarta hotel guards, to his own wife getting charged for a ride by a "driver" who never came — a fraud permutation none of Grab's ML models happened to be watching for, though the Head of Trust and Safety was sitting on the same plane and would probably have it fixed by landing. The costs get their due too: a Seattle team sixteen time zones from Singapore, living on conference calls that run until midnight or two in the morning.

This is Steve at maximum conviction, and the one call that missed is instructive. Go-Jek gets written off as running out of steam, in its "last gasps," unlikely to matter in the end; that rival went on to merge with Tokopedia, list publicly as GoTo, and still fights Grab for Indonesia today. Forecasting aside, what the essay is good for is the interior view: a rocket-ship year in Southeast Asian tech, measured in real time against the Amazon and Google years by someone who lived those too, with genuine stakes — Steve, a big guy, says plainly he does not feel safe in a Jakarta cab — and an enthusiasm that never once sounds calculated.

Related listings

  • 2018

    Why I Left Google to Join Grab

    The post this one is the 15-month follow-up to. The 2018 piece is the leap; this 2019 piece is the look back from inside. Read them in order to see whether the bet Steve made on Southeast Asia paid out the way he said it would.

  • 2019

    Modern Tech Leadership

    Written a few weeks later, also from Grab. Where One Year Later is the human and strategic picture, Modern Tech Leadership is the operational mechanics — the GMMs, Workplace Chat, GSuites discipline, and go/ links that let a 24x7 multi-time-zone company actually run.

  • 2011

    Stevey's Google Platforms Rant

    The throwaway-but-not-throwaway line near the end of this essay — "funny how having a platform can help you serve customers better" — is a direct callback to the 2011 rant. The Grab Super App is the platform Steve had been telling Google to build for almost a decade.